assess how covid 19 pandemic impacted global marketing and the shifts that occured due to the pandemic
assess how covid 19 pandemic impacted global marketing and the shifts that occured due to the pandemic
As COVID-19 spreads across the world, the socioeconomic condition will undoubtedly alter as well. The problem is navigating the realities of such developments while balancing commercial and social objectives for customers and stakeholders. COVID-19 expected worldwide market impact is still being debated. In addition, despite the epidemic and the problems that come with unexpected high demand, patterns have formed around sectors that are growing.
In certain markets, a message that works in one market may be ineffective in another. However, one thing is certain that silence is not an option. Marketing must continue to be done on a global scale. What have we learned after nearly a year of living with the epidemic that can help us go forward?
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