When structuring your blog, put the more important, relevant, useful, or interesting information closer to the top of your article. Q In journalistic writing, this is referred to as an "inverted pyramid", where you lead with the information you really want people to know, and subsequent paragraphs fill in details necessary to telling your story. The very bottom of the blog can typically be the least important information. Provide links to sources for any facts or claims related to cancer. You do not need to provide sources for information that is widely known (e.g., oranges have vitamin C) Where possible, use sub-headers and lists within a blog to make the content easier to skim. Include internal notes as Comments in a word document, and not in-line with your text. Avoid extensive or special formatting with text and/or images. Graphics and photos are clearly labeled Tables have clear headers for each column BLOG ARTICLE . 500-750 words Start with a good lede. You have one or two sentences to draw people in. Summary lede: Presents the main points of the article in a couple of concise sentences Creative or Feature lede: Sets the scene, delivering the information to the reader via a story before directly addressing the point Aim for an 8th grade reading level or Fiesh-Kincaid Score of 60-70 (Word browser app will indicate). Describe technical information as if you were telling your grandparent about it. Some exceptions exist where technical content/vocabulary is unavoidable and may overall increase reading level scores. Aim for 2-4 sentences per paragraph, when possible. It's best to avoid very long paragraphs that lower readability scores and appear daunting to readers.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Blog Posts: Topic: Sodium guide Instructions: Guide our readers – if you need to follow a low-sodium diet, what ingredients do you need to watch out for? How can you replace higher-sodium ingredients with lower-sodium ones? (e.g., low sodium broth, low sodium/no-salt-added beans and canned tomatoes) To do list: Can you add more infromation and make the blog flow more on what I have. What I have so far: Sodium Guide- Most of the sodium people consume daily are hidden by processed foods like breads, deli meats, and condiments. This in time could lead to high blood pressure and damage to the heart, kidneys, and liver. To lower this risk, a low sodium diet could help. Follow these simple tips to cut back on sodium intake below: Eat Fresh Foods: Choose fruits and veggies that are fresh, frozen, or canned (needs to say salt-free, sodium free, or low sodium and with no added juices or sauces). Fresh meats and fish are lower in sodium compared to processed meats like bacon, sausage, and hotdogs. Shop Smart: Foods with 140 mg of sodium or less per serving is ideal (look for food packages that say salt-free, sodium-free, and very low sodium). Watch for products labeled as unsalted, no salt added, reduced sodium, and low in sodium (they may still be high in sodium). Adding Flavor: Use flavors like lemon juice, lime juice, or vinegar when cooking. Look for salt-free or sodium free condiments. At Restaurants: Read the nutrition facts on food menus and restaurant’s websites. Ask for your food to be cooked without salt. Ask for salad dressing and sauces to be served on the side.