Answered: Below are statements of facts about the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Transcribed Image Text:Jollibee Foods Corporation has become the leading quick-service restaurant franchise in the Philippines. They have more than 1,150 stores domestically and also have a presence in the rest of Asia. Everything started in 1975 with Jollibee being solely an ice-cream parlor with just 2 locations. The growth in the following years was rapid as they managed to be the first fast-food franchise to hit 1 Billion Pesos in revenue in 1989. Jollibee was also the very first fast-food franchise that went public in the Philippines stock exchange. Today, we will perform a detailed SWOT Analysis of the brand to evaluate where it stands in 2020 and beyond. Below are statements of facts about the current situation of the business of Jollibee. Which of these are categorized as Opportunities. There are three of them. A. Acquiring or creating businesses that have a "clean eating" and healthy lifestyle brand identity. B. A small number of stores outside the Philippines due to Filipino based tastes and branding. C. Super healthy and clean eating diet trends lower the appeal of eating fast-food D. Offer new products and continue to innovate. E. Further expansion in the international markets F. Locally styled food catered to Filipinos

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