Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
![Summary and Outlook
Audi uses a sophisticated production strategy in which different configuration strategies are used for different models
and components. The increasing shift of market growth away from Western Europe to Asia and the Americas requires
a shift in production locations. The new production locations do not replace the existing ones but complement them in
meeting the new demand in other parts of the world.
Similarly, Audi does not apply the same operation mode in every production country. In some cases, Audi establishes
wholly-owned subsidiaries; in others, it partners with other divisions of the Volkswagen Group; and in other countries,
alliances with local companies, on different levels and with different strategic relevance, are considered the optimal
choice.
With different partners and different production countries, it is a challenge to guarantee a uniformly high quality. Audi
follows a standard production system everywhere, which is intended to ensure that "made by Audi" entails the same
quality no matter where the product comes from.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fd603223c-fdf8-49b1-85a9-ebfaf493932c%2F70084c7b-28fd-418d-bde0-4e94121f326c%2F1s6nl3_processed.png&w=3840&q=75)
Transcribed Image Text:Summary and Outlook
Audi uses a sophisticated production strategy in which different configuration strategies are used for different models
and components. The increasing shift of market growth away from Western Europe to Asia and the Americas requires
a shift in production locations. The new production locations do not replace the existing ones but complement them in
meeting the new demand in other parts of the world.
Similarly, Audi does not apply the same operation mode in every production country. In some cases, Audi establishes
wholly-owned subsidiaries; in others, it partners with other divisions of the Volkswagen Group; and in other countries,
alliances with local companies, on different levels and with different strategic relevance, are considered the optimal
choice.
With different partners and different production countries, it is a challenge to guarantee a uniformly high quality. Audi
follows a standard production system everywhere, which is intended to ensure that "made by Audi" entails the same
quality no matter where the product comes from.
![Based on the international strategies discussed in the course which strategy could Audi use to attract customers in the
USA ?](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fd603223c-fdf8-49b1-85a9-ebfaf493932c%2F70084c7b-28fd-418d-bde0-4e94121f326c%2Fk5ja10dc_processed.png&w=3840&q=75)
Transcribed Image Text:Based on the international strategies discussed in the course which strategy could Audi use to attract customers in the
USA ?
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Follow-up Questions
Read through expert solutions to related follow-up questions below.
Follow-up Question
![In the case it was mentioned that With different partners and different production countries, it is a challenge to guarantee
a uniformly high quality. Audi follows a standard production system everywhere, which is intended to ensure that "made
by Audi" entails the same quality no matter where the product comes from.' As a group, what tools would you suggest
Audi utilize to ensure that high quality is maintained and risk is reduced as discussed in the course?](https://content.bartleby.com/qna-images/question/d603223c-fdf8-49b1-85a9-ebfaf493932c/ca3174be-1b4a-4a0a-890d-8100cc62fc5b/v7fnogr_thumbnail.png)
Transcribed Image Text:In the case it was mentioned that With different partners and different production countries, it is a challenge to guarantee
a uniformly high quality. Audi follows a standard production system everywhere, which is intended to ensure that "made
by Audi" entails the same quality no matter where the product comes from.' As a group, what tools would you suggest
Audi utilize to ensure that high quality is maintained and risk is reduced as discussed in the course?
Solution
Follow-up Question
What tools would you suggest Audi utiize to esure that high quality is maintained and risk is reduced.
Solution
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