Based on the above data for your company, which of the following statements is false? Copyright © by Gro Bus Software, inc. Copying, distributing or 3rd party website posting isexpressly prohibited and constitutes copyright violation O Your company's branded sales volume and market share in the Internet segment was unaffected by your company's S/Q rating and model availability, which were both "average." O Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's brand reputation. O Your company's percentage competitive advantages and disadvantages on the 8 competitive factors affecting Internet sales and market share essentially offset each other, thus producing an "average" overall competitive effort and "average" sales and market share outcomes. O Your company's branded sales volume and market share in the Internet segment were negatively impacted. by your company's low celebrity appeal rating. Your company had a price based competiti
Based on the above data for your company, which of the following statements is false? Copyright © by Gro Bus Software, inc. Copying, distributing or 3rd party website posting isexpressly prohibited and constitutes copyright violation O Your company's branded sales volume and market share in the Internet segment was unaffected by your company's S/Q rating and model availability, which were both "average." O Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's brand reputation. O Your company's percentage competitive advantages and disadvantages on the 8 competitive factors affecting Internet sales and market share essentially offset each other, thus producing an "average" overall competitive effort and "average" sales and market share outcomes. O Your company's branded sales volume and market share in the Internet segment were negatively impacted. by your company's low celebrity appeal rating. Your company had a price based competiti
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
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Question
Transcribed Image Text:Given the following data from a recent Comparative Competitive Efforts page in the CIR:
Your Company
vs. Ind. Avg.
-13.0%
-3.6%
INTERNET SEGMENT
Retail Price ($ per pair)
Search Engine Advertising ($000s)
Free Shipping
S/Q Rating
Model Availability
Brand Advertising
Celebrity Appeal
Brand Reputation
Online Orders (000s)
Pairs Sold (000s)
Market Share (%)
Your
Company
$66.00
6,000
No
6.3
300
13,000
70
70
539
539
10.0%
Industry
Average
$76.28
6,225
None
6.3
300
14,350
111
76
538
538
10.0%
Same
0.0%
0.0%
-9.4%
-36.9%
-7.9%
+0.2%
+0.2%
0.0%
Based on the above data for your company, which of the following statements is false?
Copyright © by Gro Bus Software, Inc. Copying, distributing, or 3rd party website posting isexpressly prohibited and constitutes copyright violation
Your company's branded sales volume and market share in the Internet segment was
unaffected by your company's S/Q rating and model availability, which were both "average."
O Your company's branded sales volume and market share in the Internet segment were
negatively impacted by your company's brand reputation.
O Your company's percentage competitive advantages and disadvantages on the 8 competitive
factors affecting Internet sales and market share essentially offset each other, thus producing
an "average" overall competitive effort and "average" sales and market share outcomes.
O Your company's branded sales volume and market share in the Internet segment were
negatively impacted. by your company's low celebrity appeal rating.
O Your company had a price-based competitive disadvantage of 13.0%.
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