QUESTION 2 Which of the following examples (f any) would be considered "primary data" in terms of how marketing researchers understand the term? A) Demographic data collected by the US government to be published on census.gov. B) An industry forecast that is available for use by any firm in that same industry. C) Data that marketers can buy from a data collection firm that contains general information on consumer sentiment. D) None of the above would be considered primary data.
QUESTION 2
Which of the following examples (f any) would be considered "primary data" in terms of how
A) Demographic data collected by the US government to be published on census.gov.
B) An industry
C) Data that marketers can buy from a data collection firm that contains general information on consumer sentiment.
D) None of the above would be considered primary data.
QUESTION 3
Which of these issues should a researcher consider before using a secondary data source?
A) When the data was collecled (how old is the published data?
B) Who collected the data and what the purpose of the original research was.
C) The collection methodology as well as the sample used.
D)All of the above are considerations.
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