How do gross rating points (GRPS) differ from target ratings points (TRPS)? TRPS are calculated using average frequency figures, and GRP is not. TRPS calculations do not include waste coverage, and GRPS calculations do. O TRPS use a duplicated reach estimate, and GRPS do not. TRPS are used when selecting broadcast media, and GRPS are used for selecting print media. O The two terms are synonymous.
How do gross rating points (GRPS) differ from target ratings points (TRPS)? TRPS are calculated using average frequency figures, and GRP is not. TRPS calculations do not include waste coverage, and GRPS calculations do. O TRPS use a duplicated reach estimate, and GRPS do not. TRPS are used when selecting broadcast media, and GRPS are used for selecting print media. O The two terms are synonymous.
Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter11: Price And Output Determination: Monopoly And Dominant Firms
Section: Chapter Questions
Problem 2E: Ajax Cleaning Products is a medium-sized firm operating in an industry dominated by one large...
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