A cable TV company offers, in addition to its basic service, two products: a Sports Channel (Product 1) and a Movie Channel (Product 2). Subscribers to the basic service can subscribe to these additional services individually at the monthly prices P, and P₂, respectively, or they can buy the two as a bundle for the price Pg. where P
A cable TV company offers, in addition to its basic service, two products: a Sports Channel (Product 1) and a Movie Channel (Product 2). Subscribers to the basic service can subscribe to these additional services individually at the monthly prices P, and P₂, respectively, or they can buy the two as a bundle for the price Pg. where P
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
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Transcribed Image Text:A cable TV company offers, in addition to its basic service, two products: a Sports Channel (Product 1) and
a Movie Channel (Product 2). Subscribers to the basic service can subscribe to these additional services
individually at the monthly prices P, and P₂, respectively, or they can buy the two as a bundle for the price
Pg. where P <P,+P₂ They can also forgo the additional services and simply buy the basic service.
The company's marginal cost for these additional services is zero. Through market research, the cable
company has estimated the reservation prices for these two services for a representative group of
consumers in the company's service area. These reservation prices are plotted (as x's) in the figure to the
right, as are the prices P₁, P₂, and P that the cable company is currently charging. The graph is divided
Into regions 1, 11, I, and IV,
a. Which products, if any, will be purchased by the consumers in region 1? In region 11? In region ? In
region TV?
Consumers in region
OA. I purchase the bundle, Il purchase only the sports channel, Ill purchase only the movie channel,
and IV purchase nothing
OB I purchase nothing. Il purchase only the movie channel, I purchase only the sports channel, and
IV purchase the bundle
OG I purchase the bundle, I purchase only the movie channel, Ill purchase only the sports channel,
and IV purchase nothing
OD. I purchase nothing. Il purchase only the sports channel, Ill purchase only the movie channel, and
IV purchase the bundle
N-A
IV
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