Attributes Importance Alternative brands Weight (e) A B CScreen size 0.2 4 6 2Price 0.5 6 3 7Operating system 0.1 5 5 4Apps available 0.2 4 6 7 1. Calculate the scores for brands B and C. Which brand would this consumer likely choose? 2. Which brand is this consumer least likely to purchase?Discuss two ways the marketer of this brand can enhanceconsumer attitudes toward purchasing its brand.
Attributes Importance Alternative brands
Weight (e) A B C
Screen size 0.2 4 6 2
Price 0.5 6 3 7
Operating system 0.1 5 5 4
Apps available 0.2 4 6 7
1. Calculate the scores for brands B and C. Which brand
would this consumer likely choose?
2. Which brand is this consumer least likely to purchase?
Discuss two ways the marketer of this brand can enhance
consumer attitudes toward purchasing its brand.
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