Assume you are proprietor of any firm you like. Briefly describe the products or services your firm will offer for sale. Would you extend trade credit to your customers? Why or why not? How will this decision affect your sales and profits? If you choose to extend credit, how would you ensure that your firm is paid by its customers?

Assume you are proprietor of any firm you like. Briefly describe the products or services your firm will offer for sale. Would you extend trade credit to your customers? Why or why not? How will this decision affect your sales and profits? If you choose to extend credit, how would you ensure that your firm is paid by its customers?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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