Associations of tea producers in Asia and Africa have flagged concerns over the global mismatch of demand and supply and called for an early restoration of equilibrium, according to a statement issued by a planters' body on Friday. In a meeting of the stakeholders of the global tea industry, recently held in Dubai, the associations also addressed the issue of quality and long-term sustainability of the sector. Indian Tea Association (ITA) chairman Hemant Bangur said that the global tea industry is facing a demand-supply mismatch as production continues to outpace demand.   Representatives of ITA, East African Trade Association (EATTA), independent tea producers' body of Kenya, and tea associations of Malawi, Bangladesh and Uganda attended the meeting. They voiced concern over stagnating consumption demand in Europe and Asia, the ITA said in a statement. Bangur said, "Africa with its increased population and rising income has the potential to become one of the largest markets for black tea." According to the ITA statement, EATTA chairman Arthur Sewe said the tea sector in East Africa is currently facing a decline in quality and issues related to climate change , which require concerted efforts by all the stakeholders. During the meeting, they deliberated on the impact of climate change, price stagnation, increasing input costs and challenges relating to fair price discovery, it said. Malawi Tea Association chairman Sangwani Hara was quoted as saying that climate change is a big problem and must be addressed to sustain the level of tea productivity.   The industry is also facing a crisis in exports and falling value of the produce thereby threatening the livelihoods of millions, the ITA statement said. The stakeholders also felt that the economic recession and geopolitical challenges due to the Russia-Ukraine conflict in the traditional bulk tea export markets had affected shipments.   The Russian Federation is one of the largest importers of tea, particularly from India.       Illustrate and explain how the global tea market will maintain equilibrium over time given the problem that will exist with current demand conditions.   Is demand for tea price elastic or price inelastic? Explain your reasoning.    Illustrate and explain the impact on equilibrium price and quantity in the African tea market based on the following excerpt. Africa with its increased population and rising income has the potential to become one of the largest markets for black tea. East Africa is currently facing a decline in quality and issues related to climate change. During the meeting stakeholders they deliberated on the impact of climate change and, increasing input costs.   With the impending crisis due to the Russia-Ukraine conflict explain what will happen to (i) the market for coffee and (ii) the market for sugar.    Explain how revenue for tea producers will be impacted by the geopolitical challenges.

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter3: Demand Analysis
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Associations of tea producers in Asia and Africa have flagged concerns over the global mismatch of demand and supply and called for an early restoration of equilibrium, according to a statement issued by a planters' body on Friday. In a meeting of the stakeholders of the global tea industry, recently held in Dubai, the associations also addressed the issue of quality and long-term sustainability of the sector. Indian Tea Association (ITA) chairman Hemant Bangur said that the global tea industry is facing a demand-supply mismatch as production continues to outpace demand.

 

Representatives of ITA, East African Trade Association (EATTA), independent tea producers' body of Kenya, and tea associations of Malawi, Bangladesh and Uganda attended the meeting. They voiced concern over stagnating consumption demand in Europe and Asia, the ITA said in a statement. Bangur said, "Africa with its increased population and rising income has the potential to become one of the largest markets for black tea." According to the ITA statement, EATTA chairman Arthur Sewe said the tea sector in East Africa is currently facing a decline in quality and issues related to climate change , which require concerted efforts by all the stakeholders. During the meeting, they deliberated on the impact of climate change, price stagnation, increasing input costs and challenges relating to fair price discovery, it said. Malawi Tea Association chairman Sangwani Hara was quoted as saying that climate change is a big problem and must be addressed to sustain the level of tea productivity.

 

The industry is also facing a crisis in exports and falling value of the produce thereby threatening the livelihoods of millions, the ITA statement said. The stakeholders also felt that the economic recession and geopolitical challenges due to the Russia-Ukraine conflict in the traditional bulk tea export markets had affected shipments.

 

The Russian Federation is one of the largest importers of tea, particularly from India.

 

 

 

  1. Illustrate and explain how the global tea market will maintain equilibrium over time given the problem that will exist with current demand conditions.

 

  1. Is demand for tea price elastic or price inelastic? Explain your reasoning. 

 

  1. Illustrate and explain the impact on equilibrium price and quantity in the African tea market based on the following excerpt. Africa with its increased population and rising income has the potential to become one of the largest markets for black tea. East Africa is currently facing a decline in quality and issues related to climate change. During the meeting stakeholders they deliberated on the impact of climate change and, increasing

input costs.

 

  1. With the impending crisis due to the Russia-Ukraine conflict explain what will happen to (i) the market for coffee and (ii) the market for sugar. 

 

  1. Explain how revenue for tea producers will be impacted by the geopolitical challenges. 

 

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