Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN: 9781305506381
Author: James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher: Cengage Learning
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Chapter 5, Problem 6E

The economic analysis division of Mapco Enterprises has estimated the demand function for its line of weed trimmers as Q D = 18 , 000 + 0.4 N 350 P M + 90 P s

where N = number of new homes completed in the primary market area P M = price of the Mapco trimmer P S = price of its competitor s Surefire trimmer

In 2010, 15,000 new homes are expected to be completed in the primary market area. Mapco plans to charge $50 for its trimmer. The Surefire trimmer is expected to sell for $55.

  1. What sales are forecasted for 2010 under these conditions?
  2. If its competitor cuts the price of the Surefire trimmer to $50, what effect will this have on Mapco’s sales?
  3. What effect would a 30 percent reduction in the number of new homes completed have on Mapco’s sales (ignore the impact of the price cut of the Surefire trimmer)?

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The economic analysis division of Mapco Enterprises has estimated the demand function for its line of weed trimmers as QD = 18,000 + 0.4N − 350PM + 90Ps whereN = number of new homes completed in the primary market area PM = price of the Mapco trimmer PS = price of its competitor’s Surefire trimmer In 2010, 15,000 new homes are expected to be completed in the primary market area. Mapco plans to charge $50 for its trimmer. The Surefire trimmer is expected to sell for $55. a. What sales are forecasted for 2010 under these conditions? b. If its competitor cuts the price of the Surefire trimmer to $50, what effect will this have on Mapco’s sales?c. What effect would a 30 percent reduction in the number of new homes completed have on Mapco’s sales (ignore the impact of the price cut of the Surefire trimmer)?
A large company in the communication and publishing industry has quantified the relationship between the price of one of its products and the demand for this product as Price=160−0.02×Demand for an annual printing of this particular product. The fixed costs per year​ (i.e., per ​printing)=​$47,000 and the variable cost per unit=​$40. What is the maximum profit that can be​ achieved? What is the unit price at this point of optimal​ demand? Demand is not expected to be more than 4,000 units per year. The maximum profit that can be achieved is ​$? ​(Round to the nearest​ dollar.) The unit price at the point of optimal demand is ​$? per unit. ​
Thranduil company's market research department is working on the pricing of a product. The field research shows that average demand is expected to be 8000 units at price 50 TL. From this point, each 1 TL change in price will negatively affect demand with a magnitude of 100 units. Fixed and variable costs are confronted for producing the product. According to the information obtained from the financial department, 200,000 TL is the estimate of fixed costsand 20 TL is the estimate of variable costs per unit produced. Assume that all units produced are sold. Which revenue equation (R(p)) is given correctly? O R(p) = (8000 + 5000)p – 100p? O R(p) (8000 100p) * p O R(p) (50 - p) * 8000 20p OR(p) 100p? – 20p – 200.000 O R(p) 8000p * 50 - 100 20 p likle: >809A)
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