Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN: 9781305506381
Author: James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher: Cengage Learning
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Chapter 5, Problem 6E

The economic analysis division of Mapco Enterprises has estimated the demand function for its line of weed trimmers as Q D = 18 , 000 + 0.4 N 350 P M + 90 P s

where N = number of new homes completed in the primary market area P M = price of the Mapco trimmer P S = price of its competitor s Surefire trimmer

In 2010, 15,000 new homes are expected to be completed in the primary market area. Mapco plans to charge $50 for its trimmer. The Surefire trimmer is expected to sell for $55.

  1. What sales are forecasted for 2010 under these conditions?
  2. If its competitor cuts the price of the Surefire trimmer to $50, what effect will this have on Mapco’s sales?
  3. What effect would a 30 percent reduction in the number of new homes completed have on Mapco’s sales (ignore the impact of the price cut of the Surefire trimmer)?

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