As an entrepreneur, how would you recover the service and be great again based on the experience below? Experience: Lack of empathy. The business does not seem to feel bad for the upset customer The customer complained, “I got ribs at a barbecue place in my town, and they had squeeze bottles with barbecue sauce on the tables. I squeezed some onto my ribs, and three dead wasps came out with the sauce. The owner just happened to be there, and said, 'What do you want me to do about it?
As an entrepreneur, how would you recover the service and be great again based on the experience below? Experience: Lack of empathy. The business does not seem to feel bad for the upset customer The customer complained, “I got ribs at a barbecue place in my town, and they had squeeze bottles with barbecue sauce on the tables. I squeezed some onto my ribs, and three dead wasps came out with the sauce. The owner just happened to be there, and said, 'What do you want me to do about it?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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As an entrepreneur, how would you recover the service and be great again based on the experience below?
Experience: Lack of empathy. The business does not seem to feel bad for the upset customer The customer complained, “I got ribs at a barbecue place in my town, and they had squeeze bottles with barbecue sauce on the tables. I squeezed some onto my ribs, and three dead wasps came out with the sauce. The owner just happened to be there, and said, 'What do you want me to do about it?' ”
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