As an ABM student who is exposed of different market scenarios, why do you think competition is important in the market? Justify the benefits and negative effects of competition inside the market.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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DIRECTION: Answer the question below with a minimum of 160 to a maximum of 300
words. Use a separate sheet for your answer.

1. As an ABM student who is exposed of different market scenarios, why do
you think competition is important in the market? Justify the benefits and
negative effects of competition inside the market.

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