Answer the following questions as best you can. Write down your answers on the given table and share it with the rest of the class. Case A: Social media has been very active in terms of spreading the word about practically anything and everything. As a budding entrepreneur, how can you take advantage of this trend to churn out potential business opportunities? Case B: A contractor of a fast food giant failed to deliver the expected output of an inventory systems upgrade. This resulted in more than 70 branches closing due to inventory problems. It compromised the sales for the month. What do you think were the potential opportunities opened up to other players in the fast food industry? Case C: In order to prevent the Covid-19 from entering the Philippines, airports and other entry points all over the country have been provided with digital thermoscanners to detect feverish persons coming in from countries affected by the virus. However, there is no guarantee that the country would be virus-free for a long time despite the state-of-the-art equipment that the authorities have been using. What do you think are the opportunities presented by this threatening? Question Case A Case B Case C I.What is the market 1. 2. problem? I1.Give three 4. a) 5. a) 6. a) opportunities that will address the problem b) b) b) c) c) c) I.Select the best 7. 8. 9. opportunity and explain why you chose it? ( Iv.What will be the 10. 11. 12. product? v.What would be its 13. brand/ product 14. 15. name? BUSINESS OPPORTUNITY TO SEIZE ( Base from III, what is the business opportunity that you are going to implement that suits in your locality? Explain briefly. 3.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Transcribed Image Text:Answer the following questions as best you can. Write down your answers on the given table and share it with the rest of the class. Case A: Social media has been very active in terms of spreading the word about practically anything and everything. As a budding entrepreneur, how can you take advantage of this trend to churn out potential business opportunities? Case B: A contractor of a fast food giant failed to deliver the expected output of an inventory systems upgrade. This resulted in more than 70 branches closing due to inventory problems. It compromised the sales for the month. What do you think were the potential opportunities opened up to other players in the fast food industry? Case C: In order to prevent the Covid-19 from entering the Philippines, airports and other entry points all over the country have been provided with digital thermoscanners to detect feverish persons coming in from countries affected by the virus. However, there is no guarantee that the country would be virus-free for a long time despite the state-of-the-art equipment that the authorities have been using. What do you think are the opportunities presented by this threatening? Question Case A Case B Case C I.What is the market 1. 2. 3. problem? II.Give three 4. a) 5. a) 6. a) opportunities will address the problem b) b) b) c) c) c) III.Select the best 7. 8. 9. opportunity and explain why you chose it? ( IV.What will be the 10. 11. 12. product? V.What would be its brand/ product 13. 14. 15. name? BUSINESS OPPORTUNITY TO SEIZE ( Base from III, what is the business opportunity that you are going to implement that suits in your locality? Explain briefly.

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