Ann’s department at a local department store has tracked the sales of a product over the last ten weeks. Forecast demand using exponential smoothing with an alpha of 0.5, and an initial forecast of 30.0 for period 1. Table 2Period     Demand1                242                233                264                365                26

Contemporary Marketing
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ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
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Ann’s department at a local department store has tracked the sales of a product over the 
last ten weeks. Forecast demand using exponential smoothing with an alpha of 0.5, and 
an initial forecast of 30.0 for period 1. 
Table 2
Period     Demand
1                24
2                23
3                26
4                36
5                26

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