and kory Iike to spe ast one day a er, they always have a hard time figuring out what to do. One day, Rory saw an advertisement that her favorite band would be playing in town that week. Rory really wanted to go, so she made a list of all of the benefits of going and gave it to Lorelai. Lorelai thought it was a great idea and decided to buy tickets for both herself and Rory. What roles(s) did Rory play in the decision-making unit? O Information Gatherer and User O Information Gatherer, Influencer, and User O Decision Maker, Influencer, and User O Information Gatherer, Decision Maker, and User Influencer, Decision Maker, and User

and kory Iike to spe ast one day a er, they always have a hard time figuring out what to do. One day, Rory saw an advertisement that her favorite band would be playing in town that week. Rory really wanted to go, so she made a list of all of the benefits of going and gave it to Lorelai. Lorelai thought it was a great idea and decided to buy tickets for both herself and Rory. What roles(s) did Rory play in the decision-making unit? O Information Gatherer and User O Information Gatherer, Influencer, and User O Decision Maker, Influencer, and User O Information Gatherer, Decision Maker, and User Influencer, Decision Maker, and User

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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