and kory Iike to spe ast one day a er, they always have a hard time figuring out what to do. One day, Rory saw an advertisement that her favorite band would be playing in town that week. Rory really wanted to go, so she made a list of all of the benefits of going and gave it to Lorelai. Lorelai thought it was a great idea and decided to buy tickets for both herself and Rory. What roles(s) did Rory play in the decision-making unit? O Information Gatherer and User O Information Gatherer, Influencer, and User O Decision Maker, Influencer, and User O Information Gatherer, Decision Maker, and User Influencer, Decision Maker, and User
and kory Iike to spe ast one day a er, they always have a hard time figuring out what to do. One day, Rory saw an advertisement that her favorite band would be playing in town that week. Rory really wanted to go, so she made a list of all of the benefits of going and gave it to Lorelai. Lorelai thought it was a great idea and decided to buy tickets for both herself and Rory. What roles(s) did Rory play in the decision-making unit? O Information Gatherer and User O Information Gatherer, Influencer, and User O Decision Maker, Influencer, and User O Information Gatherer, Decision Maker, and User Influencer, Decision Maker, and User
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
![[Lorelai] Lorelai and Rory like to spend at least one day a week together. However, they always have
a hard time figuring out what to do. One day, Rory saw an advertisement that her favorite band
would be playing in town that week. Rory really wanted to go, so she made a list of all of the benefits
of going and gave it to Lorelai. Lorelai thought it was a great idea and decided to buy tickets for both
herself and Rory. What roles(s) did Rory play in the decision-making unit?
O Information Gatherer and User
o Information Gatherer. Influencer, and User
o Decision Maker, Influencer, and User
O Information Gatherer. Decision Maker, and User
O Influencer, Decision Maker, and User](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F0dcb79de-cb64-4da2-bfc7-5f074987434d%2F637bb277-b6ae-40ea-a778-b9e8d20233b6%2Fzljh24l_processed.jpeg&w=3840&q=75)
Transcribed Image Text:[Lorelai] Lorelai and Rory like to spend at least one day a week together. However, they always have
a hard time figuring out what to do. One day, Rory saw an advertisement that her favorite band
would be playing in town that week. Rory really wanted to go, so she made a list of all of the benefits
of going and gave it to Lorelai. Lorelai thought it was a great idea and decided to buy tickets for both
herself and Rory. What roles(s) did Rory play in the decision-making unit?
O Information Gatherer and User
o Information Gatherer. Influencer, and User
o Decision Maker, Influencer, and User
O Information Gatherer. Decision Maker, and User
O Influencer, Decision Maker, and User
Expert Solution
Step 1
Information gatherer : one who gathers relevant information.
Influencer: one who can positively or negatively influence the decision process.
User: one who uses the product or service that is a result of the decision.
Here Rory plays all these roles.
Since, they both want to spend time together, she's also acting the role of an influencer.
Step by step
Solved in 2 steps
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