An organization’s strategy: a. Tends to be formed at the same time the mission is developed and objectives are formulated b. Generally forms over a period of time as events unfold c. Remains set in place longer than the mission and objectives d. Is usually conceived at a single time when managers sit down and work out a comprehensive strategic plan for the next 3-5 years

An organization’s strategy: a. Tends to be formed at the same time the mission is developed and objectives are formulated b. Generally forms over a period of time as events unfold c. Remains set in place longer than the mission and objectives d. Is usually conceived at a single time when managers sit down and work out a comprehensive strategic plan for the next 3-5 years

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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An organization’s strategy:

Tends to be formed at the same time the mission is developed and objectives are formulated

Generally forms over a period of time as events unfold

Remains set in place longer than the mission and objectives

Is usually conceived at a single time when managers sit down and work out a comprehensive strategic plan for the next 3-5 years

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