An invitation to go swimming over the weekend forced Lea to look at her current wardrobe. She realized that she required a swim wear. Which of the following stages of the buyer decision process does Lea exemplify? a. Problem screening b. Need recognition c. Information search
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An invitation to go swimming over the weekend forced Lea to look at her current wardrobe. She realized that she required a swim wear. Which of the following stages of the buyer decision process does Lea exemplify?
a. Problem screening
b. Need recognition
c. Information search
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- During an external information search, a consumer is most likely to enlarge his search and consider more alternative brands when: Question 21 options: a) the perceived risk of the product or service to be purchased increases. b) the consumer is confident of making a purchase decision with the information at hand. c) the consumer is knowledgeable and well informed about a potential purchase. d) the product or service to be bought is a frequently purchased, low-cost item.1Identify all of the possible risks of a brand or line extension: Select one or more: a a diluted or damaged customer image of products associated with the line-extended brand b a weakened manufacturing and distribution process c a diluted or damaged brand image 2The first step in outlining a strong marketing positioning statement is to: Select one: a address the target audience b address the key reasons customers should believe in the statement c address the category or frame of reference 3In order for a company to market the same product or service to different markets, what step is critical for the company to take? Select one: a The company should generate different positioning strategies to target the different audiences b The company should show its product or service is similar to its competitors c The company should be consistent and use the same marketing mix for different audiences 4The advantage of market research is that it: Select one: a can be expensive b takes time c can…what is the summary (bullet type) of this topic?
- 1. List and understand the stages in the buyer decision process. 2. Describe the adoption and diffusion process for new products.QUESTION 13 List and define the major types of buying decision behavior and the stages in the buyer decision process, explain with ExamplesSally Morrison, the head of marketing for Lightbox (De Beers' synthetic stone brand), said the brand's products were meant to be viewed by consumers as playful accessories. "Everyone who is in this space is focusing their marketing on the bridal category." Ms. Morrison said. "And we believe they are missing an incredibly interesting opportunity: the self-purchasing professional and younger woman, the older woman who already has a jewelry collection," and any woman "who doesn't want the weight and seriousness of a real diamond for everyday life." "Though man-made stones account for only about 2 percent of the diamond industry's supply, analysts at Citibank have forecast a possible rise to 10 percent by 2030." Based on this quote in the article, how would you categorize Lightbox in De Beers' portfolio planning? O. Dogs O. Stars O. Question Mark O. Cash Cow O. Red Light
- prepare a busniess plan for online start up clothing brand Note:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for sure.Explain the different stages of the Buyer Decision Process in the context of choosing a shampoo.91. How does the American Marketing Association define a brand and why is a strong brand important? 92. Ralph and Marie are buying Lisette, their 16 year-old daughter, her first car. Consider the product experience from the parent’s point of view and Lisette’s point of view. Why is this perspective important to marketers? 93. Define product. What is the difference between product and product item? 94. Identify and explain the boundaries of branding. 95. Define brand equity according to David Aaker and list the corresponding dimensions. 96. What are the implications of the dimensions of brand equity for marketing managers? 97. What is an essential benefit? List five products and their essential benefits. 98. How do the essential benefit and the core product relate? Why is this important? 99. What is an enhanced product? Give an example. 100. Explain the advantages and disadvantages of both stand-alone and family branding. Give examples of companies that use each…
- Choose and briefly describe a product that you’d like to develop. Products could include apps, clothing, business systems, anything!• Create a list or table to identify as many different potential user characteristics as you can think of. Characteristics could include age range, hobbies, musical taste, hair style,goals for using your product, paint points, really anything you can think that will help you define your user base. Be as specific as possible.• Make a profile of at least 3 different users by combining the characteristics defined in the last step. (A user profile you can use as a model or make your own:https://www.smartsheet.com/sites/default/files/IC-Customer-Profile-Buyer-PersonaWorksheet-Template_WORD.png)• Choose one user profile that you think is the most applicable to your product. Why is that user profile more applicable than the others?• Create a list or table of needs of the user you picked. Think carefully about what might be important to that user; not other users…Creative Homework/Short Project Select a companyand identify an existing product sold by that companythat could potentially be further developed to meetnevv consumer needs. Using the selected product, develop an approach to engage consumers in the processof value co-creation with the objective of developing anevv version of the selected productProblem 1: Identify three product or service categories other than books, video, and music where the “Long Tail” appears to be an important factor online. For each of your examples. point out which of Anderson’s causal factors seem to be important. Problem 2: Brynjolfsson et. al.’s model of consumer surplus provides a quantitative measure of the value of the Long Tail. Outline a method, and the kind of data that you would want, in order to apply this model to one of your examples in part 1. Problem 3: Still using the Brynjolfsson model, are there any scenarios where increasing the online product assortment might actually reduce surplus? The Long Tail, Chris Anderson, (2006), “Ch. 1: The Long Tail,â€Â pp. 15-26.  “Ch. 3: A Short History of the Long Tail,†pp. 41-51, “Ch. 4: The Three Forces of…