Sometimes it takes careful research and understanding on the part of consumers before making a purchase intention. And after consuming the product or service, actual evaluation whethere they are satisfied or not takes place. Acquisition, Consumption and Disposal are the focus of consumer behaviour. Elaborate why it should not end at consumption stage.
Sometimes it takes careful research and understanding on the part of consumers before making a purchase intention. And after consuming the product or service, actual evaluation whethere they are satisfied or not takes place. Acquisition, Consumption and Disposal are the focus of consumer behaviour. Elaborate why it should not end at consumption stage.
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
Problem 2DYMP
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Sometimes it takes careful research and understanding on the part of consumers before making a purchase intention. And after consuming the product or service, actual evaluation whethere they are satisfied or not takes place. Acquisition, Consumption and Disposal are the focus of consumer behaviour. Elaborate why it should not end at consumption stage.
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