What is the difference between the core product, theactual product, and the augmented product?
What is the difference between the core product, theactual product, and the augmented product?
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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What is the difference between the core product, the
actual product, and the augmented product?
Expert Solution
Step 1
There are different levels of products to extent how much they are essential to the customer. There are as core product, augmented product and actual product. Core product is the product which is more beneficial to the customer, actual product is a tangible products which is defined by its quality and meanwhile, augmented product is a products which is intangible but is like and add on to the product in general. Each level of product has its own benefits and serves the purpose in serving customers.
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