Amr and Christine are franchising Dessouky and Soda trade mark a growing Egyptian diner franchise , they are new into the franchising business , please help with the following : Outline the benefits and drawbacks of buying a franchise to Amr and Christine. Identify the different types of franchises classifications (Pure – trade …etc) What does they need to focus on during the contracting process.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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  • Amr and Christine are franchising Dessouky and Soda trade mark a growing Egyptian diner franchise , they are new into the franchising business , please help with the following :
  • Outline the benefits and drawbacks of buying a franchise to Amr and Christine.
  • Identify the different types of franchises classifications (Pure – trade …etc)
  • What does they need to focus on during the contracting process.
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