Amina works in a non-profit organization (NGOs) doing volunteering work to help people in war-zone countries such as Syria and Yemen. Currently people are beginning to noticed that NGOs tend to take almost 60% of the donations for the maintenance/expenses of their companies and only 40% is given to the poor. Therefore, people perceived that NGOs are not genuine in helping Syrians and Yemenis. Using the 3 principles of the Gestalt Psychology Theory, explain how Amina can change the perception of the target donors to achieve successful contributions.
Amina works in a non-profit organization (NGOs) doing volunteering work to help people in war-zone countries such as Syria and Yemen. Currently people are beginning to noticed that NGOs tend to take almost 60% of the donations for the maintenance/expenses of their companies and only 40% is given to the poor. Therefore, people perceived that NGOs are not genuine in helping Syrians and Yemenis. Using the 3 principles of the Gestalt Psychology Theory, explain how Amina can change the perception of the target donors to achieve successful contributions.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Amina works in a non-profit organization (NGOs) doing volunteering work to help people in war-zone countries such as Syria and Yemen. Currently people are beginning to noticed that NGOs tend to take almost 60% of the donations for the maintenance/expenses of their companies and only 40% is given to the poor. Therefore, people perceived that NGOs are not genuine in helping Syrians and Yemenis.
Using the 3 principles of the Gestalt Psychology Theory, explain how Amina can change the perception of the target donors to achieve successful contributions.
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