Roger is researching Millennials on their preference for flavored water. He stations himself at the mall where they tend to congregate and asks anyone who will agree to complete a quick survey. The people who complete the survey are the

Roger is researching Millennials on their preference for flavored water. He stations himself at the mall where they tend to congregate and asks anyone who will agree to complete a quick survey. The people who complete the survey are the

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Roger is researching Millennials on their preference for flavored water. He stations himself at the mall where they tend to congregate and asks anyone who will
agree to complete a quick survey. The people who complete the survey are the
Multiple Choice
population.
targets.
sample.
personas.
test subjects.

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