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Amazon, Alibaba (China), Apple, Google, Fa ebook, platforms that attract millions of users daily. Consumers played a big role in making these companies large and powerful. What can a small to medium sized consumer products company do to: a) benefit from these large platforms and b) avoid being a victim of the platforms. ora a product is made

Amazon, Alibaba (China), Apple, Google, Fa ebook, platforms that attract millions of users daily. Consumers played a big role in making these companies large and powerful. What can a small to medium sized consumer products company do to: a) benefit from these large platforms and b) avoid being a victim of the platforms. ora a product is made

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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answer please answer as fully as possiple A and b please
Amazon, Alibaba (China), Apple, Google, Facebook, Microsoft, ånd platforms that attract millions of users daily. Consumers played a big role in making these companies large and powerful. What can a small to medium sized consumer products company do to: a) benefit from these large platforms and b) avoid being a victim of the platforms. .han n nnnduet is made
Transcribed Image Text:Amazon, Alibaba (China), Apple, Google, Facebook, Microsoft, ånd platforms that attract millions of users daily. Consumers played a big role in making these companies large and powerful. What can a small to medium sized consumer products company do to: a) benefit from these large platforms and b) avoid being a victim of the platforms. .han n nnnduet is made
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