[Amanda] Amanda received a postcard from a local wellness spa. The card invited her to attend aninvitation-only open house and receive a 20 percent discount on her first service. She went to thespa later in the week to consider getting a facial. With respect to Amanda, the postcard from the spawas a form of direct marketing used toO generate leads.O generate traffic.O create awareness.O create a new image.O generate direct orders.

The strategic actions that lead to publicity of a product or service to influence particular…

Answered: [Amanda] Amanda received a postcard…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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