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Ahmad is gambling in Las Vegas. He started with $8,000 and won an additional $9000. In this case, Ahmad was very risky with how he gambled with the $9000 he had won. This is an example of

Ahmad is gambling in Las Vegas. He started with $8,000 and won an additional $9000. In this case, Ahmad was very risky with how he gambled with the $9000 he had won. This is an example of

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Ahmad is gambling in Las Vegas. He started with $8,000 and won an additional $9000. In this case, Ahmad was very risky with how he gambled with the $9000 he had won. This is an example of ____.


Select one:
Mental Accounting
house money effect
Self-attribution
disposition
Herd Behavior

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