advertising tool, the company invites 100 people to view a 30-minute program that includes a commercial for the company’s juice. After the program, the participants are offered a choice of juice brands
A company that produces a particular brand of juice knows that about 30% of people select that brand if given a choice of all brands. To determine if a commercial would be an effective advertising tool, the company invites 100 people to view a 30-minute program that includes a commercial for the company’s juice. After the program, the participants are offered a choice of juice brands. In this trial, 36 of the 100 participants chose the company’s juice. When a significance test was performed to determine if the true proportion of people who watch the commercial and select the company’s juice exceeds 30%, the P-value was 0.0952. At the α = 0.05 significance level, what decision should the company make?
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