Wegman’s (a food market chain) has developed a new store-brand brownie mix. Before they start selling the mix they want to compare how well people like their brownies to brownies made from a popular national brand mix. In order to see if there was any difference in consumer opinion, Wegman’s asked 124 shoppers to participate in a taste test. Each was given a brownie to try. Subjects were not told which kind of brownie they got—that was determined randomly. 58% of the 62 shoppers who tasted a Wegman’s brownie said liked it well enough to buy the mix, compared to 66% of the others who said they would be willing to buy the national brand. Does this result indicate that consumer interest in the Wegman’s mix is lower than for the national brand?
Wegman’s (a food market chain) has developed a new store-brand brownie mix. Before they start selling the mix they want to compare how well people like their brownies to brownies made from a popular national brand mix. In order to see if there was any difference in consumer opinion, Wegman’s asked 124 shoppers to participate in a taste test. Each was given a brownie to try. Subjects were not told which kind of brownie they got—that was determined randomly. 58% of the 62 shoppers who tasted a Wegman’s brownie said liked it well enough to buy the mix, compared to 66% of the others who said they would be willing to buy the national brand. Does this result indicate that consumer interest in the Wegman’s mix is lower than for the national brand?
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