A marketing agency wanted to determine if a new commercial changed people's opinion about a company. They recruited n=30 participants to watch the commercial. First, everyone was givien a survey to determine their attitudes toward the company. Then, everyone watched the new commercial. Finally, they were given the same survey again and asked about their attitudes toward the comapny after seeing the commercial. The agency wanted to see if attitudes were changed by the commercial. What statistical test should they use?
Inverse Normal Distribution
The method used for finding the corresponding z-critical value in a normal distribution using the known probability is said to be an inverse normal distribution. The inverse normal distribution is a continuous probability distribution with a family of two parameters.
Mean, Median, Mode
It is a descriptive summary of a data set. It can be defined by using some of the measures. The central tendencies do not provide information regarding individual data from the dataset. However, they give a summary of the data set. The central tendency or measure of central tendency is a central or typical value for a probability distribution.
Z-Scores
A z-score is a unit of measurement used in statistics to describe the position of a raw score in terms of its distance from the mean, measured with reference to standard deviation from the mean. Z-scores are useful in statistics because they allow comparison between two scores that belong to different normal distributions.
A marketing agency wanted to determine if a new commercial changed people's opinion about a company. They recruited n=30 participants to watch the commercial. First, everyone was givien a survey to determine their attitudes toward the company. Then, everyone watched the new commercial. Finally, they were given the same survey again and asked about their attitudes toward the comapny after seeing the commercial. The agency wanted to see if attitudes were changed by the commercial. What statistical test should they use?
Trending now
This is a popular solution!
Step by step
Solved in 2 steps
