Activity A. You are in charge of pricing of hotel rooms in a large group in a highly competitive market. You are considering a tactical price reduction in an attempt to gain market share. What may the competition do to respond? Activity B. - You have been given the job of pricing two new products as follows: - Product A — Budget hotel room Target — Families (lower middle to low income) - Product B — Luxury hotel room *Target — Business People (High to middle income) - How important will the price be to the target customers? - PRODUCT A - PRODUCT B

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Activity A.
You are in charge of pricing of hotel rooms in a large group in a
highly competitive market. You are considering a tactical price
reduction in an attempt to gain market share. What may the
competition do to respond?

Activity B.
- You have been given the job of pricing two new products as follows:
- Product A — Budget hotel room Target — Families (lower middle to low
income)
- Product B — Luxury hotel room *Target — Business People (High to
middle income)
- How important will the price be to the target customers?
- PRODUCT A
- PRODUCT B

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