According to Phillips Foods, Inc.--Introducing King Crab to the Trade case study by Professor Frederic Brunel, with the assistance of Deborah Utter, what quantitative and qualitative variables should be used as metrics to assess the success of the promotions program?

According to Phillips Foods, Inc.--Introducing King Crab to the Trade case study by Professor Frederic Brunel, with the assistance of Deborah Utter, what quantitative and qualitative variables should be used as metrics to assess the success of the promotions program?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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According to Phillips Foods, Inc.--Introducing King Crab to the Trade case study by Professor Frederic Brunel, with the assistance of Deborah Utter, what quantitative and qualitative variables should be used as metrics to assess the success of the promotions program?

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