According to Colias'a WSJ article in August 17, 2021, Ford and Volkswagen want to shift how they sell vehicles in USA. They are moving toward a model, where customers build and order vehicles through the website and then pick them up at dealerships. This so-called build-to-order model would help cut inventory costs for the company and its dealers. This approach is the norm in Europe, it is unfamiliar to American car shoppers, who are accustomed to picking a vehicle from rows of shiny sheet metal and driving it home that day. Discuss why both companies would like to make changes in how they sell cars? Compare both traditional and build-to-order approaches and evaluate built-to-order approach from the perspectives of (a) Ford, (b) its dealers, and (c) its customers, and let me know if this new approach would be successful
According to Colias'a WSJ article in August 17, 2021, Ford and Volkswagen want to shift how they sell vehicles in USA. They are moving toward a model, where customers build and order vehicles through the website and then pick them up at dealerships. This so-called build-to-order model would help cut inventory costs for the company and its dealers. This approach is the norm in Europe, it is unfamiliar to American car shoppers, who are accustomed to picking a vehicle from rows of shiny sheet metal and driving it home that day. Discuss why both companies would like to make changes in how they sell cars? Compare both traditional and build-to-order approaches and evaluate built-to-order approach from the perspectives of (a) Ford, (b) its dealers, and (c) its customers, and let me know if this new approach would be successful
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