Answered: Academy as her preferred store for…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Concept explainers

Question

Morgan Stokes, a division 3 collegiate volleyball player, wears a lot of athletic apparel such as shorts, yoga pants, tights, and tops. She loves having the latest styles and colors but likes to save money too. Morgan has discovered that she can purchase the top quality brands such as Nike and Under Armour at Academy Sports + Outdoors. The store is not as large as Dick’s Sporting Goods, but Morgan believes the selection, price point, and level of quality is very competitive. She enjoys purchasing name-brand items at 25% to 30% savings compared to Dick’s Sporting Goods. Which of the following best describes Morgan and her selection of Academy as her preferred store for sports apparel?

A. Prestige-sensitive

B.Price-conscious

C. Efficiency-conscious

D. Quality-conscious

E. Value-conscious

Expert Solution

Trending now

This is a popular solution!

Step by step

Solved in 2 steps

SEE SOLUTION Check out a sample Q&A here

Knowledge Booster

Learn more about

Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.

Similar questions