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Academy as her preferred store for sports apparel? A. Prestige-sensitive B.Price-conscious C. Efficiency-conscious D. Quality-conscious E. Value-conscious

Academy as her preferred store for sports apparel? A. Prestige-sensitive B.Price-conscious C. Efficiency-conscious D. Quality-conscious E. Value-conscious

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Morgan Stokes, a division 3 collegiate volleyball player, wears a lot of athletic apparel such as shorts, yoga pants, tights, and tops.  She loves having the latest styles and colors but likes to save money too.  Morgan has discovered that she can purchase the top quality brands such as Nike and Under Armour at Academy Sports + Outdoors.  The store is not as large as Dick’s Sporting Goods, but Morgan believes the selection, price point, and level of quality is very competitive.  She enjoys purchasing name-brand items at 25% to 30% savings compared to Dick’s Sporting Goods.  Which of the following best describes Morgan and her selection of Academy as her preferred store for sports apparel?
Morgan Stokes, a division 3 collegiate volleyball player, wears a lot of athletic apparel such as shorts, yoga pants, tights, and tops.  She loves having the latest styles and colors but likes to save money too.  Morgan has discovered that she can purchase the top quality brands such as Nike and Under Armour at Academy Sports + Outdoors.  The store is not as large as Dick’s Sporting Goods, but Morgan believes the selection, price point, and level of quality is very competitive.  She enjoys purchasing name-brand items at 25% to 30% savings compared to Dick’s Sporting Goods.  Which of the following best describes Morgan and her selection of Academy as her preferred store for sports apparel?
A. Prestige-sensitive
B.Price-conscious
C. Efficiency-conscious
D. Quality-conscious
E. Value-conscious
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