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Carl rarely buys the same brand of toothpaste twice in a row; he usually just gets what's on sale. Kari, on the other hand, ALWAYS buys the same brand of toothpaste because she has sensitive teeth and believes that Sensodyne is the best. According to our lecture, Carl's toothpaste decisions can be categorized whereas Kari's decisions can be categorized as as

Carl rarely buys the same brand of toothpaste twice in a row; he usually just gets what's on sale. Kari, on the other hand, ALWAYS buys the same brand of toothpaste because she has sensitive teeth and believes that Sensodyne is the best. According to our lecture, Carl's toothpaste decisions can be categorized whereas Kari's decisions can be categorized as as

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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**Text for Educational Website** Title: Understanding Consumer Behavior: Brand Loyalty vs. Brand Switching **Scenario** Carl rarely buys the same brand of toothpaste twice in a row; he usually just gets what’s on sale. Kari, on the other hand, ALWAYS buys the same brand of toothpaste because she has sensitive teeth and believes that Sensodyne is the best. **Question** According to our lecture, Carl’s toothpaste decisions can be categorized as __________, whereas Kari’s decisions can be categorized as __________. **Options:** 1. ○ Brand switching / brand loyalty 2. ○ Brand laziness / brand loyalty 3. ○ Routine choice / habitual choice 4. ○ Low effort / High involvement
Transcribed Image Text:**Text for Educational Website** Title: Understanding Consumer Behavior: Brand Loyalty vs. Brand Switching **Scenario** Carl rarely buys the same brand of toothpaste twice in a row; he usually just gets what’s on sale. Kari, on the other hand, ALWAYS buys the same brand of toothpaste because she has sensitive teeth and believes that Sensodyne is the best. **Question** According to our lecture, Carl’s toothpaste decisions can be categorized as __________, whereas Kari’s decisions can be categorized as __________. **Options:** 1. ○ Brand switching / brand loyalty 2. ○ Brand laziness / brand loyalty 3. ○ Routine choice / habitual choice 4. ○ Low effort / High involvement
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