A....................sample is one for which you sample whoever who are able to find around you. For instance, youdrop into the University café and ask questions to whoever happens to be there.Quota sampleO Nonrandom convenience sampleO PopulationO Purposive sampleThe following is an example of a .................sample: You may know only a few users of a certain type ofcomputer, but these users probably know other users. You contact the people you know and ask them fornames of others. You then continue in successive waves of questioning to find arrive at the sample size youneed.O Quota sampleO Nonrandom convenience sampleOSnowball SampleO Purposive sample Strategic communicators begin every communication effort withO MissionO MessagingO ResearchO Approval(3 of 20)O PrimaryO SecondaryO QualitativeO Quantitative(4 of 20)studiesAO Primary(5 of 20)SecondaryQualitativeOQuantitativeO SurveyO ReliabilityO QualitativeO Informal..research is information YOU collect YOURSELF (or hire someone to do)....research uses research findings of OTHERS or using already published materials andAresearch is a nonscientific investigation. It is a method of gathering data that does not followthe scientific method and is typically subjective and exploratory.OPrimaryOSWOTO FormalValidityresearch can be numerically stated using statistical standards. Use close-ended or forced-choice questions (T/F, Likert Scale)..research gathers feelings and impressions, probing with open-ended questions.O Focus GroupO Content AnalysisO SystematicO InclusiveA sample that is representative of the population was likely selected...O RandomlyO ConvenientlyO NonrandomlySpontaneouslyIf you sample 100 percent of the population, you are doing a..................O Random sampleO Nonrandom sampleO Snowball sampleConcile

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Examples of Purposive Sampling1. A diaper company intercepts any shopper buying diapersin a supermarket to determine their preference in buyingdiapers. Are the results of these surveys reliable and unbiased?Can we generalize the results for the entire population? 2. PCSO conducts customer satisfaction surveys andinterviews the people lining up to apply for financialassistance. Are the results of these surveys reliable and unbiased?Can we generalize the results for the entire population?
Four sampling strategies have been proposed to help a bank determine whether customers favour opening on Saturdays versus keeping branches open longer during the week. For each, discuss what kind of sampling strategy is involved and what (if any) biases might result. (a) Sponsor a commercial during a TV program, asking people to dial one of two phone numbers to indicate which option they prefer. (b) Hold a meeting at each branch and tally the opinions expressed by those who attend the meetings. (c) Randomly select one day at each branch and contact every customer who visits the branch that day. (d) Go through the bank’s customer records, selecting every 100th customer. Hire a survey research company to interview the people chosen.
Population + Sampling Pretend that you are tasked to research about Wits College students' satisfaction. You are basically assessing if students are satisfied with the College. Identify the population of that study. Give a realistic sample. Explain why you chose the sample you have. You need to justify that your sample is ideal for the study.
In using a statistical formula to calculate sample size, information that is typically needed to do the calculation include the following, except a.desired level of confidence b.allowable margin of error c.response rate d.variability of population characteristic being studied e.all of the above belong
What is the difference between the population and the sampling frame?
estion 9: Which of the following will give a more "accurate" representation of the population from wh ple has been taken? A) A large sample based on the convenience sampling technique 3) A small sample based on simple random sampling C) A small cluster sample D) A large sample based on simple random sampling tion 10: Researchers claim that the taxes paid are not perceived as same according to the "Region of the d States" people live? Help the researcher. Which statistical test can we use to help the researcher? i-squared test of independence rtial correlation B) Pearson Correlation D) Discriminant Analysis ion 11: You are interested in finding whether people who lost a close friend tend to help others more often. ill perform a(n): -squared test of independence ependent sample t-test B) Multiple regressions D) One-way ANOVA on 12: Which of the following sampling methods is the best way to select a group of people for a study re interested in making statements about the larger…
Potential sample members, called sampling units, may be a. people. b. companies. c. households. d. All of these choices are correct.
Stratified random sampling is a method of sampling that involves the division of a population into smaller groups known as strata. Explain Quota Sampling with example B I U T: A - X2 x2 田I
Explain with examples the purpose of sampling in research.
An avant-garde clothing manufacturer runs a series of high-profile, risque ads on a billboard on Highway 101 and regularly collects protest calls from people who are offended by them. The company has no idea how many people in total see the ad, but it has been collecting statistics on the number of phone calls from irate viewers: a) Choose the correct Pareto chart below. A. Frequency (number) ਬਲਾਚਾਰਾ 20- 16- 12- Type Description R Offensive racially/ethnically M Demeaning to men W Demeaning to women I Ad is Incomprehensible O Other RM WO Type of complaints B. Frequency (number) 20- MR WO Type of complaints 3 Frequency (number) 16- 12- Number of Complaints 17 19 16515 MR WO Type of complaints b) What percent of the total complaints can be attributed to the most prevalent complaint? The most prevalent complaint is place.) Frequency (number) H RM WI O Type of complaints with % of the total complaints. (Enter your response rounded to one decimal

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A.....................sample is one for which you sample whoever who are able to find around you. For instance, you drop into the University café and ask questions to whoever happens to be there. OQuota sample O Nonrandom convenience sample O Population O Purposive sample