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A.....................sample is one for which you sample whoever who are able to find around you. For instance, you drop into the University café and ask questions to whoever happens to be there. OQuota sample O Nonrandom convenience sample O Population O Purposive sample

A.....................sample is one for which you sample whoever who are able to find around you. For instance, you drop into the University café and ask questions to whoever happens to be there. OQuota sample O Nonrandom convenience sample O Population O Purposive sample

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A....................sample is one for which you sample whoever who are able to find around you. For instance, you drop into the University café and ask questions to whoever happens to be there. Quota sample O Nonrandom convenience sample O Population O Purposive sample The following is an example of a .................sample: You may know only a few users of a certain type of computer, but these users probably know other users. You contact the people you know and ask them for names of others. You then continue in successive waves of questioning to find arrive at the sample size you need. O Quota sample O Nonrandom convenience sample OSnowball Sample O Purposive sample
Transcribed Image Text:A....................sample is one for which you sample whoever who are able to find around you. For instance, you drop into the University café and ask questions to whoever happens to be there. Quota sample O Nonrandom convenience sample O Population O Purposive sample The following is an example of a .................sample: You may know only a few users of a certain type of computer, but these users probably know other users. You contact the people you know and ask them for names of others. You then continue in successive waves of questioning to find arrive at the sample size you need. O Quota sample O Nonrandom convenience sample OSnowball Sample O Purposive sample
Strategic communicators begin every communication effort with O Mission O Messaging O Research O Approval (3 of 20) O Primary O Secondary O Qualitative O Quantitative (4 of 20) studies A O Primary (5 of 20) Secondary Qualitative OQuantitative O Survey O Reliability O Qualitative O Informal ..research is information YOU collect YOURSELF (or hire someone to do). ...research uses research findings of OTHERS or using already published materials and A research is a nonscientific investigation. It is a method of gathering data that does not follow the scientific method and is typically subjective and exploratory. OPrimary OSWOT O Formal Validity research can be numerically stated using statistical standards. Use close-ended or forced- choice questions (T/F, Likert Scale) ..research gathers feelings and impressions, probing with open-ended questions. O Focus Group O Content Analysis O Systematic O Inclusive A sample that is representative of the population was likely selected... O Randomly O Conveniently O Nonrandomly Spontaneously If you sample 100 percent of the population, you are doing a.................. O Random sample O Nonrandom sample O Snowball sample Concile
Transcribed Image Text:Strategic communicators begin every communication effort with O Mission O Messaging O Research O Approval (3 of 20) O Primary O Secondary O Qualitative O Quantitative (4 of 20) studies A O Primary (5 of 20) Secondary Qualitative OQuantitative O Survey O Reliability O Qualitative O Informal ..research is information YOU collect YOURSELF (or hire someone to do). ...research uses research findings of OTHERS or using already published materials and A research is a nonscientific investigation. It is a method of gathering data that does not follow the scientific method and is typically subjective and exploratory. OPrimary OSWOT O Formal Validity research can be numerically stated using statistical standards. Use close-ended or forced- choice questions (T/F, Likert Scale) ..research gathers feelings and impressions, probing with open-ended questions. O Focus Group O Content Analysis O Systematic O Inclusive A sample that is representative of the population was likely selected... O Randomly O Conveniently O Nonrandomly Spontaneously If you sample 100 percent of the population, you are doing a.................. O Random sample O Nonrandom sample O Snowball sample Concile
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