a web page design firm has two designs for an online hardware store. to determine which is the more effective design, the firm uses one page from 1:00pm until 6:00pm and a second page from 6:00pm untill 11:00pm. for each visit, the firm records the number of items viewed and the visitors rating on the layout What is the explanatory variable in this study? how confounding might be an issue with this study..

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