A UK convenience store chain has embarked on a company-wide initiative to work predominantly with local, independent farmers to provide fresh fruit and vegetables. The company is about to refurbish one of its stores to include a loose fruit and vegetable aisle to reduce plastic waste and it intends to refurbish all stores over time. A spokesperson said, ‘We buy local where we can, and although we are sometimes tied by seasonality and weather conditions, buying from local producers can minimise the supply chain, ensure quality control and traceability, and build a strong working relationship with local producers who are eager to provide a great service.’ Required: Advise the management of the convenience store chain on how to price its new fruit and vegetable offering.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
icon
Concept explainers
Topic Video
Question

A UK convenience store chain has embarked on a company-wide initiative to work predominantly with local, independent farmers to provide fresh fruit and vegetables. The company is about to refurbish one of its stores to include a loose fruit and vegetable aisle to reduce plastic waste and it intends to refurbish all stores over time. A spokesperson said, ‘We buy local where we can, and although we are sometimes tied by seasonality and weather conditions, buying from local producers can minimise the supply chain, ensure quality control and traceability, and build a strong working relationship with local producers who are eager to provide a great service.’

Required: Advise the management of the convenience store chain on how to price its new fruit and vegetable offering.

Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Inventory management
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning