A transaction involves ________. a. at least two parties b. each party has something that might be of value to the other party c. all of the above d. each party is free to accept or reject the exchange offer e. each party is capable of communication and delivery
A transaction involves ________. a. at least two parties b. each party has something that might be of value to the other party c. all of the above d. each party is free to accept or reject the exchange offer e. each party is capable of communication and delivery
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A transaction involves ________.
a. at least two parties
b. each party has something that might be of value to the other party
c. all of the above
d. each party is free to accept or reject the exchange offer
e. each party is capable of communication and delivery
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