A grocery store was introducing a new product by setting up a display for people to try the product. Between 2:00 pm and 3:00 pm, 11 people tried the product. Out of those 11 people, 1 said they did not like it, 5 said they were undecided, and 5 said that they liked it. The store manager said that this survey was biased but the store owner thought that the survey was not biased. What is TRUE about the survey? a It is not biased because the people who tried the product chose to participate in the survey. b It is biased because people were only asked to try the product between 2:00 p.m. and 3:00 p.m. c It is biased because almost half of the people said that they were undecided about the product. d It is not biased because 5 times as many people like the product compared to those who do not.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A grocery store was introducing a new product by setting up a display for people to try the product. Between 2:00 pm and 3:00 pm, 11 people tried the product. Out of those 11 people, 1 said they did not like it, 5 said they were undecided, and 5 said that they liked it. The store manager said that this survey was biased but the store owner thought that the survey was not biased.

What is TRUE about the survey?

a

It is not biased because the people who tried the product chose to participate in the survey.

b

It is biased because people were only asked to try the product between 2:00 p.m. and 3:00 p.m.

c

It is biased because almost half of the people said that they were undecided about the product.

d

It is not biased because 5 times as many people like the product compared to those who do not.

 
 
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