A great way to reinforce material you have just learned is to reflect on the information with reflection questions. Think about the following questions, answer them in writing (below), and discuss with at least three of your classmates. How do you like companies to communicate with you? Do you feel that a company's communications add value to the brand or priduct? In your experience, what is an example of great communications and why?

A great way to reinforce material you have just learned is to reflect on the information with reflection questions. Think about the following questions, answer them in writing (below), and discuss with at least three of your classmates. How do you like companies to communicate with you? Do you feel that a company's communications add value to the brand or priduct? In your experience, what is an example of great communications and why?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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