A financial services company runs a 3-minute commercial prior to a news program. The commercial is designed to look like a news program so that consumers might mistake it for news instead of a promotion. This illustrates ________ advertising.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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A financial services company runs a 3-minute commercial prior to a news program. The commercial is designed to look like a news program so that consumers might mistake it for news instead of a promotion. This illustrates ________ advertising.

A financial services company runs a 3-minute commercial prior to a news program. The commercial is designed to look like a news program so that consumers
might mistake it for news instead of a promotion. This illustrates
advertising.
Multiple Choice
institutional
competitive
comparative
diversity
native
Transcribed Image Text:A financial services company runs a 3-minute commercial prior to a news program. The commercial is designed to look like a news program so that consumers might mistake it for news instead of a promotion. This illustrates advertising. Multiple Choice institutional competitive comparative diversity native
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