A factorial design was developed to determine if type of media and type of market produce different awareness levels for a particular service. The market levels are simply referred to as Market A and Market B; while the Media levels are referred to as Outdoor and Television. The output of awareness indexes appears as follows. Media Type Outdoor Television Market A 5 6 6 4 8 6 Markets Market B 7 9 8 9 8 10 Set up all relevant hypotheses. Perform this factorial analysis.

MATLAB: An Introduction with Applications

6th Edition

ISBN:9781119256830

Author:Amos Gilat

Publisher:Amos Gilat

Chapter1: Starting With Matlab

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A factorial design was developed to determine if type of media and type of market produce different awareness levels for a particular service. The market levels are simply referred to as Market A and Market B; while the Media levels are referred to as Outdoor and Television. The output of awareness indexes appears as follows.

Media Type

Outdoor Television

Market A 5 6

6 4

8 6

Markets

Market B 7 9

8 9

8 10

Set up all relevant hypotheses.
Perform this factorial analysis.

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