A marketing company is considering two different versions of a potential ad, and is specifically interested in whether gender has any bearing on whether people like the ad or not. They conduct a focus group consisting of 200 people, and randomly assign participants to view either version A or version B. Afterwards, they recorded the number of people who had a favorable opinion of each version, as shown below. Version A   Opinion total Favorable Unfavorable Female 29 21 50 Male 31 19 50 Total 60 40 100 Version B   Opinion total Favorable Unfavorable Female 41 9 50 Male 19 31 50 Total 60 40 100 Which version would have the smaller p-value? A. Version A B. Version B     (d) Which of these data sets satisfy the sample size condition for inference? A. Only Version A satisfies the condition, because Version B has some observed counts that are less than 10. B. Both Version A and Version B satisfy the condition, because the expected counts are all larger than 5.     C. Neither Version A or Version B satisfies the conditions, because both have some observed counts that are less than 30. (e) Suppose we multiplied every number in these tables by 5, for a total sample size of 500 in each table. Would the p-value change? A. Yes, a larger sample size would lead to a larger p-value. B. No, because the proportions would stay the same even though the sample size changed.     C. Yes, a larger sample size would lead to a smaller p-value.

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ISBN:9781119256830
Author:Amos Gilat
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A marketing company is considering two different versions of a potential ad, and is specifically interested in whether gender has any bearing on whether people like the ad or not. They conduct a focus group consisting of 200 people, and randomly assign participants to view either version A or version B. Afterwards, they recorded the number of people who had a favorable opinion of each version, as shown below.

Version A

  Opinion total
Favorable Unfavorable
Female 29 21 50
Male 31 19 50
Total 60 40 100



Version B

  Opinion total
Favorable Unfavorable
Female 41 9 50
Male 19 31 50
Total 60 40 100

Which version would have the smaller p-value?

A. Version A
B. Version B    



(d) Which of these data sets satisfy the sample size condition for inference?

A. Only Version A satisfies the condition, because Version B has some observed counts that are less than 10.
B. Both Version A and Version B satisfy the condition, because the expected counts are all larger than 5.    
C. Neither Version A or Version B satisfies the conditions, because both have some observed counts that are less than 30.

(e) Suppose we multiplied every number in these tables by 5, for a total sample size of 500 in each table. Would the p-value change?

A. Yes, a larger sample size would lead to a larger p-value.
B. No, because the proportions would stay the same even though the sample size changed.    
C. Yes, a larger sample size would lead to a smaller p-value.
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