A company's "macro-environment is shaped byCopyright by GoBus Sawan Inc. Copying, dirbuling or 3rdO the nature and strength of industry driving forces and the intensity of the competitivepressures it faces.O the factors that make the industry and competitive environment in which the companyoperates attractive or attractive.O all factors and influences that impact a company's opportunities and prospects for attractiverevenue growth and future profitabilityO prevailing population demographics, competitive pressures, driving forces, and the keyfactors for competitive success.O all factors and influences outside the company's boundaries that are strategically relevantenough to have a bearing on the decisions the company ultimately makes about its direction,objectives, strategy, and business model.

The business has to formulate a lot of policies for designing as per the need of the business…

Answered: A company's "macro-environment is…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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A group of independent physicians and an academic medical center (AMC) are competing in the same market to offer endoscopy services. The physician group charges patients and third-party payers lower fees than the AMC. A regional health plan has contracted with the AMC but refuses to contract with the physicians. The physicians suspect that the AMC has used its bargaining power to influence the health plan. Is this unfair competition? What marketing strategies could the physicians use to secure a contact with the health plan (from Kotler, p. 170)?
One key advantage of using mass media, such as television advertising, is the ease of effective target marketing and measuring return on investment. True or False?
Market share is “an indicator of how well a firm is doing against its competitors.Competition is a situation in the business environment where several businesses with more or less the same products / services compete for the support of the same consumers or customer segments. The development of competition is one of the main reasons that has resulted in the development and evolvement of the field of marketing. As the world grows smaller, more businesses are established and consequently spread themselves to all parts of the world, creating an even greater challenge for the art and science of marketing and its stakeholders.Using the above statement as your basis, and a company of your choice as an example, critically discuss why it is important that marketers study the business environment within which they operate, including their competitors.
Think of a popular local or international enterprise to analyze in this activity. 1) Identify the business you are analyzing 2) How did the marketing mix of the business help in achieving a name in the industry? 3) Identify the weak points of their marketing mix that might need to be improved. If there are only a few weak points researched, what then can be possible opportunities for their marketing mix to be better? 4) Suppose you were working in this business and you were tasked to decide on a new product to launch, what product would it be and how would you market and promote it?
Being locked into a product or technology is a problem only if such a product can be clearly shown to be inferior to an alternative. Using your understanding of market structure, briefly explain what difficulties there might be in establishing such a case?
The reason that MICRO-marketing costs too much in many firms is that: the marketing concept has not been accepted and implemented. most new products are not necessary to meet competition. marketing is not really needed. advertising is usually ineffective. None of the above--marketing never costs too much.
Marketing Intellegence Systems what are three examples of external marketing intellegence systems a company can use to gather information about their business?
To what extent will the company need to adapt its marketing communications to the specific styles and tastes of each local market?
As future marketers it is fair to say that you must believe that in order for a company to be successful it must achieve a “totally integrated marketing organization” with virtually the entire company on board. Elaborate upon this concept and offer some methods that will help a company arrive at this integrated marketing stage of development.
Desmond sizes up shopping Fancy buying your knickers from a company owned by Richard Desmond? Well, half-owned. Avid readers of the Daily Express – and watchers of the newspaper proprietor’s Fantasy Channel – will get their chance to do just that from tomorrow, when Desmond launches the Express Shopping Channel. The joint venture between Northern Shell, his privately owned company, and N Brown Group, the mail order shopping group, will go live on Sky and NTL on Channel 637. The Express channel will cater to fashion ‘for real women’, offering lingerie for ladies up to size 48 and bras from B to HH – a cup size so large, one exec joked, that you could ‘take three people across the river in it’. It will also serve up a series of ‘lifestyle shows’ to highlight its fashion, cooking, DIY and gardening-related offering. For Desmond, who agreed to invest ‘a couple of million quid’ to set up the joint venture following a…
Most business organizations are sensitive to environmental influences, especially during the prevailing COVID-19 pandemic. Select a company in the retail industry and analyse the general environment of the company. In your analysis, you should identify and explain four main forces in the general environment that are currently affecting the chosen company.
Marketing is managing profitable customer relationships. The aim of marketing is to create value for customers and to capture value from customers in return – a mutually rewarding exchange. Describe the major trends and external forces that are changing the marketing landscape in this age of customer relationships.

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