A company's "macro-environment is shaped byCopyright by GoBus Sawan Inc. Copying, dirbuling or 3rdO the nature and strength of industry driving forces and the intensity of the competitivepressures it faces.O the factors that make the industry and competitive environment in which the companyoperates attractive or attractive.O all factors and influences that impact a company's opportunities and prospects for attractiverevenue growth and future profitabilityO prevailing population demographics, competitive pressures, driving forces, and the keyfactors for competitive success.O all factors and influences outside the company's boundaries that are strategically relevantenough to have a bearing on the decisions the company ultimately makes about its direction,objectives, strategy, and business model.

The business has to formulate a lot of policies for designing as per the need of the business…

Answered: A company's "macro-environment is…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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One key advantage of using mass media, such as television advertising, is the ease of effective target marketing and measuring return on investment. True or False?
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Desmond sizes up shopping Fancy buying your knickers from a company owned by Richard Desmond? Well, half-owned. Avid readers of the Daily Express – and watchers of the newspaper proprietor’s Fantasy Channel – will get their chance to do just that from tomorrow, when Desmond launches the Express Shopping Channel. The joint venture between Northern Shell, his privately owned company, and N Brown Group, the mail order shopping group, will go live on Sky and NTL on Channel 637. The Express channel will cater to fashion ‘for real women’, offering lingerie for ladies up to size 48 and bras from B to HH – a cup size so large, one exec joked, that you could ‘take three people across the river in it’. It will also serve up a series of ‘lifestyle shows’ to highlight its fashion, cooking, DIY and gardening-related offering. For Desmond, who agreed to invest ‘a couple of million quid’ to set up the joint venture following a…
Most business organizations are sensitive to environmental influences, especially during the prevailing COVID-19 pandemic. Select a company in the retail industry and analyse the general environment of the company. In your analysis, you should identify and explain four main forces in the general environment that are currently affecting the chosen company.
Marketing is managing profitable customer relationships. The aim of marketing is to create value for customers and to capture value from customers in return – a mutually rewarding exchange. Describe the major trends and external forces that are changing the marketing landscape in this age of customer relationships.
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What is marketing? Can you describe here as if you explain to your friend (of course not Business major)? Then, Let's compare and contrast Marketing with selling, promotion, and Advertising.
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