Conversion rate,Revenue,Revenue per session. sterAHTAudience OverviewAug 1, 2019 Aug t, 2019Nber of Se sPageFagen Seuaon52,87248,72968,3201.29309,8304.53Bo R00 02.5744.14%LompongeAC:Manuel MetricsConversion Rate: What is the ecommerce conversion rate (conversion for ecommerce site by defaultrefers to purchase, not other goals)? Find it.Revenue: What is the total revenue? Find it.Session: What is the average revenue per session? This is not provided directly in theperRevenueanalytics account but can be easily calculated.

Answered: A APT m Aun Overve Aug 1,2019 Aug 11,…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Question

Conversion rate,

Revenue,

Revenue per session.

ster
AHT
Audience Overview
Aug 1, 2019 Aug t, 2019
Nber of Se s
Page
Fagen Seuaon
52,872
48,729
68,320
1.29
309,830
4.53
Bo R
00 02.57
44.14%
Lomponge
AC:
Manuel Metrics
Conversion Rate: What is the ecommerce conversion rate (conversion for ecommerce site by default
refers to purchase, not other goals)? Find it.
Revenue: What is the total revenue? Find it.
Session: What is the average revenue per session? This is not provided directly in the
per
Revenue
analytics account but can be easily calculated.

Expert Solution

Step 1

Conversion Rate can be defined as the number of visitors who visit the website or online shopping portal and purchase from there within a specific time frame. For example, if an e-commerce site has received 200 visitors in its portal and out of them, 100 people have purchased so the conversion rate will be 100divided by 200 which comes 50% conversion rate.