Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 15DRQ
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Directions: Read and analyze the following statements. Write the type of intermediaries beat described below. (The 4 types are: Agents, Wholesalers, Distributors, Retailers)
Transcribed Image Text:T OPIC: PLACE: Distribution Design
A. Directions: Read and anałyze the following statements. Write the type of intermediaries best
II.
described below.
1. Intermediaries that carry a variety of competition brands and product types.
2. It has a close relationship with the producer
3. An independent entity who acts as an extension of the producer by representing them
to the user.
4. They will then stock the goods and sell them to the ultimate end user at a profit.
5. They never actually gains ownership of the product and usually make money from
commissions and fees paid for their services.
6. They seldom sell directly to an end user.
7. Their customers are usually another intermediary such as a retaiter.
8. They will only carry products from a single brand or company.
9. They actually purchase goods from a producer in bulk and store them in warehouses.
10. They will sell the products that they have acquired to the retailer at a profit.
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