Answered: _1. Intermediaries that carry a variety…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Directions: Read and analyze the following statements. Write the type of intermediaries beat described below. (The 4 types are: Agents, Wholesalers, Distributors, Retailers)

Transcribed Image Text:T OPIC: PLACE: Distribution Design A. Directions: Read and anałyze the following statements. Write the type of intermediaries best II. described below. 1. Intermediaries that carry a variety of competition brands and product types. 2. It has a close relationship with the producer 3. An independent entity who acts as an extension of the producer by representing them to the user. 4. They will then stock the goods and sell them to the ultimate end user at a profit. 5. They never actually gains ownership of the product and usually make money from commissions and fees paid for their services. 6. They seldom sell directly to an end user. 7. Their customers are usually another intermediary such as a retaiter. 8. They will only carry products from a single brand or company. 9. They actually purchase goods from a producer in bulk and store them in warehouses. 10. They will sell the products that they have acquired to the retailer at a profit.

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