8.10 Persuasive Request: Junk Food Props Up School Budget (Obj. 2) "If I start to get huge, then, yeah, I'll cut out the chips and Coke," says 17-year-old Nicole O'Neill, as she munches sour cream-and onion potato chips and downs a cold can of soda fresh from the snack machine. Most days her lunch comes from a vending machine. The trim high school junior, however, isn't too concerned about how junk food affects her weight or overall health. Although she admits she would prefer a granola bar or fruit, few healthy selections are available in school vending machines. Vending machines loaded with soft drinks and snacks are increa Crop one question at a time and lunchrooms. Some school boards, however, see them as cash school district is considering a lucrative soft drink contract. If it signs an exclusive 12-year agreement with Coca-Cola to allow vending machines at Gresham High School, the school district will receive $75,000 up front. Then it will receive an additional $75,000 three years later. Commission sales on the 75-cent drinks will bring in an additional $322,000 over the 12-year contract provided the school sells 67,000 cans and bottles every year. In the past the vending machine payments supported student body activities such as sending students to choir concerts and paying athletic participation fees. Vending machine funds also paid for an electronic reader board in front of the school and a sound system for the gym. The latest contract would bring in $150,000, which is already earmarked for new artificial turf on the school athletic field. Coca-Cola's vending machines would dispense soft drinks, Fruitopia, Minute Maid juices, Powerade, and Dasani water. The hands down student favorite, of course, is calorie-laden Coke. Because increasing childhood and adolescent obesity across the nation is a major health concern, the Gresham Parent Teacher Association (PTA) decided to oppose the contract. The PTA realizes that the school board is heavily influenced by the income generated from the Coca-Cola contract. It wonders what other school districts are doing about their vending machine contracts. Your Task. As part of a PTA committee, you have been given the task of researching and composing a persuasive but concise (no more than one page) letter addressed to the school board. Use the Web or databases to locate articles that might help you develop arguments, alternatives, and counterarguments. Meet with your team to discuss your findings. Then, individually or as a group, write a letter to the Board of Directors, Gresham-Barlow School District, P.O. Box 310, Gresham, OR 97033.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
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8.10 Persuasive Request: Junk Food Props Up School Budget (Obj. 2)
"If I start to get huge, then, yeah, I'll cut out the chips and Coke," says 17-year-old Nicole
O'Neill, as she munches sour cream-and onion potato chips and downs a cold can of soda fresh
from the snack machine. Most days her lunch comes from a vending machine. The trim high
school junior, however, isn't too concerned about how junk food affects her weight or overall
health. Although she admits she would prefer a granola bar or fruit, few healthy selections are
available in school vending machines. Vending machines loaded with soft drinks and snacks are
increa
cash
and lunchrooms. Some school boards, however, see them as
school district is considering a lucrative soft drink contract.
Crop one question at a time
If it signs an exclusive 12-year agreement with Coca-Cola to allow vending machines at
Gresham High School, the school district will receive $75,000 up front. Then it will receive an
additional $75,000 three years later. Commission sales on the 75-cent drinks will bring in an
additional $322,000 over the 12-year contract provided the school sells 67,000 cans and bottles
every year. In the past the vending machine payments supported student body activities such as
sending students to choir concerts and paying athletic participation fees. Vending machine funds
also paid for an electronic reader board in front of the school and a sound system for the gym.
The latest contract would bring in $150,000, which is already earmarked for new artificial turf on
the school athletic field. Coca-Cola's vending machines would dispense soft drinks, Fruitopia,
Minute Maid juices, Powerade, and Dasani water. The hands down student favorite, of course, is
calorie-laden Coke. Because increasing childhood and adolescent obesity across the nation is a
major health concern, the Gresham Parent Teacher Association (PTA) decided to oppose the
contract. The PTA realizes that the school board is heavily influenced by the income generated
from the Coca-Cola contract. It wonders what other school districts are doing about their vending
machine contracts.
Your Task. As part of a PTA committee, you have been given the task of researching and
composing a persuasive but concise (no more than one page) letter addressed to the school board.
Use the Web or databases to locate articles that might help you develop arguments, alternatives,
and counterarguments. Meet with your team to discuss your findings. Then, individually or as a
group, write a letter to the Board of Directors, Gresham-Barlow School District, P.O. Box 310,
Gresham, OR 97033.
Transcribed Image Text:8.10 Persuasive Request: Junk Food Props Up School Budget (Obj. 2) "If I start to get huge, then, yeah, I'll cut out the chips and Coke," says 17-year-old Nicole O'Neill, as she munches sour cream-and onion potato chips and downs a cold can of soda fresh from the snack machine. Most days her lunch comes from a vending machine. The trim high school junior, however, isn't too concerned about how junk food affects her weight or overall health. Although she admits she would prefer a granola bar or fruit, few healthy selections are available in school vending machines. Vending machines loaded with soft drinks and snacks are increa cash and lunchrooms. Some school boards, however, see them as school district is considering a lucrative soft drink contract. Crop one question at a time If it signs an exclusive 12-year agreement with Coca-Cola to allow vending machines at Gresham High School, the school district will receive $75,000 up front. Then it will receive an additional $75,000 three years later. Commission sales on the 75-cent drinks will bring in an additional $322,000 over the 12-year contract provided the school sells 67,000 cans and bottles every year. In the past the vending machine payments supported student body activities such as sending students to choir concerts and paying athletic participation fees. Vending machine funds also paid for an electronic reader board in front of the school and a sound system for the gym. The latest contract would bring in $150,000, which is already earmarked for new artificial turf on the school athletic field. Coca-Cola's vending machines would dispense soft drinks, Fruitopia, Minute Maid juices, Powerade, and Dasani water. The hands down student favorite, of course, is calorie-laden Coke. Because increasing childhood and adolescent obesity across the nation is a major health concern, the Gresham Parent Teacher Association (PTA) decided to oppose the contract. The PTA realizes that the school board is heavily influenced by the income generated from the Coca-Cola contract. It wonders what other school districts are doing about their vending machine contracts. Your Task. As part of a PTA committee, you have been given the task of researching and composing a persuasive but concise (no more than one page) letter addressed to the school board. Use the Web or databases to locate articles that might help you develop arguments, alternatives, and counterarguments. Meet with your team to discuss your findings. Then, individually or as a group, write a letter to the Board of Directors, Gresham-Barlow School District, P.O. Box 310, Gresham, OR 97033.
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