Assume that for an ad campaign to be successful, at least 77% of those seeing a television commercial must be able to recall the name of the company featured in the commercial one hour after viewing the commercial. Before distributing an ad campaign nationally, an advertising company plans to show the commercial to a random sample of 19 people. It will also show the same people two additional commercials for different products or businesses. Complete parts a through c. a. Assuming that the advertisement will be successful (77% will be able to recall the name of the company in the ad), what is the expected number of people in the sample who will recall the company featured in the commercial one hour after viewing the three commercials? The expected number of people is. (Type an integer or a decimal. Do not round.)

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
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Assume that for an ad campaign to be successful, at least 77% of those seeing a television commercial must be able
to recall the name of the company featured in the commercial one hour after viewing the commercial. Before
distributing an ad campaign nationally, an advertising company plans to show the commercial to a random sample of
19 people. It will also show the same people two additional commercials for different products or businesses.
Complete parts a through c.
a. Assuming that the advertisement will be successful (77% will be able to recall the name of the company in the ad),
what is the expected number of people in the sample who will recall the company featured in the commercial one
hour after viewing the three commercials?
The expected number of people is
(Type an integer or a decimal. Do not round.)
Transcribed Image Text:Assume that for an ad campaign to be successful, at least 77% of those seeing a television commercial must be able to recall the name of the company featured in the commercial one hour after viewing the commercial. Before distributing an ad campaign nationally, an advertising company plans to show the commercial to a random sample of 19 people. It will also show the same people two additional commercials for different products or businesses. Complete parts a through c. a. Assuming that the advertisement will be successful (77% will be able to recall the name of the company in the ad), what is the expected number of people in the sample who will recall the company featured in the commercial one hour after viewing the three commercials? The expected number of people is (Type an integer or a decimal. Do not round.)
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