7- Qualitative research is numerical and descriptive type research a. True b. False

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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7- Qualitative research is numerical and descriptive type research a. True b. False
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Survey research is said to be the process of carrying out a research with the help of a survey, where a set of structured questions are sent out to the participants. The data procured with the help of a survey is analyzed statistically to create a relevant conclusion. It is said to be one of the most trustworthy and effective methods for research. Online survey research is a survey method where structured questions are given out to the target audience through the internet. The target audience therefore fills, submits this form and the data collected through such a method is saved online in a database. Traditional survey research is the method where the target audience is directly communicated and the information is collected, pooled by asking them multiple survey questions.

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